This is AcmeBrainCorp. We help you find clarity in the noise.

AI advice for boards and leadership.

AcmeBrainCorp helps leadership decide where AI belongs, and where it does not.

AI is powerful. Used without the right knowledge, it is also a serious risk.
We help organisations in the Netherlands see that difference before they buy, build, or train.


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Advice

We tell you where AI creates real value — and where it's an expensive distraction.

Hands-On AI Training

Generative and agentic AI skills that actually work in the real world.

Clear Roadmaps

What to do, what to skip, and exactly why — without the 80-slide deck.

Solutions

If the decision is to build, we help you build it. What the agents do, what a person checks, and what stays with you.

We sell clarity.

Most organisations do not lack tools. They lack a clear view of the problem, the cost of getting it wrong, and who is accountable for the result.

We work with boards and management teams that want that view first. The advice is direct. If AI is not the right move, we say so.


Advice for Leadership

The result is a decision you can defend, not a long presentation.

Training

Practical sessions for leadership and for the people who will use the tools. What the technology can do, what it cannot do, and what has to stay with a person.

Assessment

A structured look at where AI is already in use, what it costs, and where the risk sits. We advise on what to continue, what to stop, and what to leave alone.

Where we begin

Before we discuss tools or suppliers, we ask four questions.

1

What problem are you actually trying to solve?

The problem in the work, not the one in the board paper.

2

Is AI the right tool?

A tool is only useful if it solves a problem. Following what others are doing is not a reason.

3

What does it cost you if this goes wrong?

In money, in risk, in the way people work, and in credibility.

4

What does a good result look like in 12 months?

Named, measurable, and defensible. Including the possibility that AI is only a small part of it, or no part at all.

Three ways to start

Three focused programmes designed for organisations that want to move from passive observers to active, confident participants.

One day, for teams

1-Day Intensive

For people who will use generative and agentic AI in their work.

  • What these systems can do in a real process
  • Where the output has to be checked
  • What not to hand over
  • The basic risks, and who remains responsible

Half day, for board and leadership

half-Day session

For board members, executives, and senior management. No demonstration. A working session on the decisions in front of you.

  • What you are expected to oversee, including the EU AI Act, in plain language
  • How to judge a proposal before you approve it
  • What to ask, and what a weak answer looks like

Individual Sessions

BY THE HOUR

For a board member, an executive, or a specialist with a decision already on the table. Your questions. The work in front of you. No set script.


Grok Bot services

We advise on, set up and run small teams of bots for your organisation.

They draft, they check, and they stop. You decide what leaves.

Advice

Should we use bots at all, and for what? We start with your work, not with the tool: which bots, which team, which rules.

For whom: Boards and leadership teams that want a clear answer before they buy or build.

What you get: One page with a few clear rules, a hard floor for what stays with a person, and an honest answer on whether a bot team fits at all. Where your data goes is part of this step.

Training

Training on your own work. Your team learns by doing its real work with a bot, not by watching a demo.

For whom: The people in your organisation who will work with the bots.

What you get: The aim is simple: everyone leaves with one routine that works on their own work.

Implementation

We set up Grok Bot in your own account. You hold the subscription, so the setup stays yours.

For whom: Mid-sized and smaller organisations that have decided to build.

What you get: Only the connections the work needs, each one written down. One rule register in plain text that moves with you. A gatekeeper in every team. Nothing runs on a schedule until it has worked reliably on real work.

Management

Keeping the bots in line once they are running. Every routine gets a ceiling you set.

For whom: Leadership teams that want to see what runs, what a person had to fix, and what it costs.

What you get: On a rhythm we agree with you, we look at what ran, what a person had to fix, and what it cost. We keep or stop each routine. When a check misses something, we fix the rule, not only the draft.

AcmeBrainCorp is independent. We take no margin on the software of the tools we work with, and we do not resell it. The advice stays ours.

We work with organisations that have to make a decision, not collect another opinion.

You do not need another opinion. You need a decision you can defend: where AI belongs, where it does not, and who is accountable if it goes wrong.

Supervisory Boards & NEDs

Supervisory boards and non-executive directors who have to govern AI, not only receive a briefing on it

C-Level & Leadership Groups

Leadership teams deciding on investment, risk, and what to stop

Scale-Ups & Mid-Sized Companies

Mid-sized companies that cannot afford a failed experiment

Government & Public Sector

Public organisations working under rules and public scrutiny

Professional Services Firms

Professional firms that need a clear view of what to use, and what to refuse

The risk is not the tool.

AcmeBrainCorp was founded by Simon Slooten, an IT veteran with more than forty years in the field. He survived both browser wars and plenty of hype cycles since. From 1992 to 2019 he built and led Prisma IT, with offices in six countries, delivering custom software and enterprise architecture for international organisations and governments.

The pattern is familiar. A powerful tool arrives. Organisations adopt it before they know what they are handing over, and to whom. That is the risk we work on: not the tool itself, but the gap between what it can do and what the people using it actually understand.

Today Simon runs AcmeBrainCorp with a team of about 30 AI agents, so he knows where AI helps and where it breaks. The advice and the training stay with him.

You can find his field notes on simonslooten.substack.com.

How we work

We use agents in our own operations. That includes a small shop we run as a working demo.
It is not a product we sell.
It is there so you can see how an agentic setup is operated day to day: what is handed to an agent, what is checked, and what stays with a person.

We help our partner CareerHandling with AI Augmented assessments and outplacement.



Our bots

We run bots in our own operations. When one is ready for others to use, it gets a card here.

Bonica the Gatekeeper

She checks every outgoing text, mail, post or file before it leaves, and gives CLEAR, or FLAG with a reason and the exact fix. She never sends anything herself, and at the start she asks which language you work in.

Our first public Grok Bot template, and a bot we run ourselves.

See Bonica the Gatekeeper

Ready to find clarity in the noise?

If you want a first conversation, use the form.
Tell us where you are and what you are trying to decide.

We will say plainly whether we can help.
If we cannot, we will say that too.